College of Lake County Library Technical Assistant Program

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Library Marketing and Public Relations Emphasis A.A.S.

The Library Marketing and Public Relations Emphasis offeres preparation for posisions with duties relating to marketing library services to the community. Students choosing this option will focus on principles and practices of advertising, desktop publishing, newswriting and multimedia platforms, whcih are important tools in marketing library services.

General Education Requirements 21 hours
Choose one:
ENG 120 Technical Composition I
ENG 121 English Composition I		 3
CMM 123 Small Group Dynamics
 		3
CIT 120 Introduction to Computers 3
DMD 115 Internet Fundamentals 3
Humanities or Fine Arts Elective
Science or Mathematics Elective
Social Science Elective		 3
3
3
Required Library Science Courses: 24 hours
LTA 121 Introduction to Library Science
LTA 210 Library Materials
LTA 212 Technology for Libraries
LTA 214 Cataloging and Classification
LTA 230 Library Public Services
LTA 232 Reference and Information Services
LTA 274 Workplace and Supervisory Skills for the LTA
LTA 278 Supervised Field Practicum II		 3
3
3
3
3
3
3
3

Marketing and Public Relations Emphasis
Elective Courses

15 hours
ART 111 Printing Production
ART 122 Basic Color and Design
ART 222 Introduction to Computer Art
ART 271 Introduction to Electronic Graphic Publishing
CIT 119 Introduction to Office Software
DMD 111 Introduction to Digital Media
DMD 116 Web Design and Development
ENG 124 Newswriting
LTA 299 Special Topics in Library Science

3
3
3
3
3
3
3
3
1-3
Suggested Special Topics: Library Marketing and Public Relations; Library Web Page Design  
Total: 60 hours
   

 

 

Links of Interest:

@ your Library

Ohio Library Council -- Marketing the Library

University of Illinois -- Library and Information Services Marketing
   

Home -- About the Program -- Degrees Offered -- Course Descriptions -- Course Schedule -- Faculty Members -- Career Information -- Links of Interest -- LTA Practicum -- LTA Portfolio -- LTA Showcase -- LTA Blog -- News and Events -- Contact the LTA Department Chair -- Apply Online -- Advisory Committee
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